[{"data":1,"prerenderedAt":669},["ShallowReactive",2],{"guide-\u002Fen\u002Fguides\u002Fsite-management\u002Fanalytics":3,"guide-navigation-guides_en":489,"guide-surround-\u002Fen\u002Fguides\u002Fsite-management\u002Fanalytics":664},{"id":4,"title":5,"body":6,"description":480,"extension":481,"meta":482,"navigation":483,"path":485,"seo":486,"stem":487,"__hash__":488},"guides_en\u002Fen\u002Fguides\u002F5.site-management\u002F2.analytics.md","Site analytics",{"type":7,"value":8,"toc":462},"minimark",[9,18,24,30,37,42,66,70,150,153,157,185,191,196,207,258,265,268,274,278,311,317,330,334,341,347,351,364,370,374,384,387,391,397,404,408,413,420,424,438,442],[10,11,12,13,17],"p",{},"The ",[14,15,16],"strong",{},"Analytics"," screen shows your site's visitors: how many came, where from, on which device, which pages they looked at, and how many reached you by phone, WhatsApp, form or appointment. You don't need to set anything up on your site; counting starts by itself as soon as your site is live.",[19,20,21],"note",{},[10,22,23],{},"Analytics doesn't use cookies and doesn't store visitors' IP addresses, so you don't need a cookie banner on your site. As a result, the same person is counted as a separate visitor on different days.",[10,25,26,27,29],{},"Press ",[14,28,16],{}," in the sidebar.",[10,31,32],{},[33,34],"img",{"alt":35,"src":36},"The Analytics screen: summary numbers and the visitor chart","https:\u002F\u002Fmedia.bunnyrain.com\u002Fguides\u002Fen\u002Fanalytics\u002F01-analytics.webp",[38,39,41],"h2",{"id":40},"choose-the-period","Choose the period",[10,43,44,45,48,49,48,52,48,55,48,58,61,62,65],{},"Choose the period in the top right: ",[14,46,47],{},"24 hours",", ",[14,50,51],{},"7 days",[14,53,54],{},"30 days",[14,56,57],{},"90 days",[14,59,60],{},"6 months"," or ",[14,63,64],{},"12 months",". Everything on the screen follows this period. The line under the title also says how many people are on your site right now.",[38,67,69],{"id":68},"summary-numbers","Summary numbers",[71,72,73,86],"table",{},[74,75,76],"thead",{},[77,78,79,83],"tr",{},[80,81,82],"th",{},"Number",[80,84,85],{},"Meaning",[87,88,89,100,110,120,130,140],"tbody",{},[77,90,91,97],{},[92,93,94],"td",{},[14,95,96],{},"Visitors",[92,98,99],{},"Different people who visited your site (per day)",[77,101,102,107],{},[92,103,104],{},[14,105,106],{},"Pageviews",[92,108,109],{},"Pages opened",[77,111,112,117],{},[92,113,114],{},[14,115,116],{},"Visits",[92,118,119],{},"Times people arrived on the site",[77,121,122,127],{},[92,123,124],{},[14,125,126],{},"Bounce rate",[92,128,129],{},"Share of visits that saw only one page",[77,131,132,137],{},[92,133,134],{},[14,135,136],{},"Avg. visit duration",[92,138,139],{},"How long the site stayed on screen during a visit",[77,141,142,147],{},[92,143,144],{},[14,145,146],{},"Reached you",[92,148,149],{},"People who called, sent a WhatsApp message or an email, got directions, filled in the form or requested an appointment",[10,151,152],{},"Each number shows the change from the previous period; green is the good direction, red the bad one. The chart below shows visitors day by day; use the switch above the chart to show pageviews instead.",[38,154,156],{"id":155},"people-who-reached-you-and-goals","People who reached you, and goals",[10,158,12,159,162,163,48,166,48,169,48,172,48,175,48,178,48,181,184],{},[14,160,161],{},"People who reached you"," card lists how visitors got in touch: ",[14,164,165],{},"Phone call",[14,167,168],{},"WhatsApp",[14,170,171],{},"Email",[14,173,174],{},"Directions \u002F map",[14,176,177],{},"Contact form",[14,179,180],{},"Appointment request",[14,182,183],{},"Outbound link",".",[10,186,187],{},[33,188],{"alt":189,"src":190},"The People who reached you and Goals cards","https:\u002F\u002Fmedia.bunnyrain.com\u002Fguides\u002Fen\u002Fanalytics\u002F02-conversions-goals.webp",[192,193,195],"h3",{"id":194},"add-a-goal","Add a goal",[10,197,198,199,202,203,206],{},"A goal is a visitor doing something that matters to you: viewing your custom cakes page, clicking through to your online shop, calling a particular number. On the ",[14,200,201],{},"Goals"," card, press ",[14,204,205],{},"Add goal",":",[208,209,210,217,229,248],"ul",{},[211,212,213,216],"li",{},[14,214,215],{},"Name:"," What you call the goal (\"Viewed custom cakes page\").",[211,218,219,222,223,61,226,184],{},[14,220,221],{},"When:"," ",[14,224,225],{},"Page viewed",[14,227,228],{},"Click",[211,230,231,234,235,239,240,243,244,247],{},[14,232,233],{},"Page address:"," For example ",[236,237,238],"code",{},"\u002Fcustom-cakes",". Use ",[236,241,242],{},"*"," for several pages: ",[236,245,246],{},"\u002Four-bakes\u002F*",". The page's versions in other languages count too.",[211,249,250,253,254,257],{},[14,251,252],{},"Click type"," and ",[14,255,256],{},"Target contains:"," For example, to count only calls to a particular number, type the number.",[10,259,260],{},[33,261],{"alt":262,"src":263,"width":264},"The New goal window","https:\u002F\u002Fmedia.bunnyrain.com\u002Fguides\u002Fen\u002Fanalytics\u002F09-add-goal.webp",496,[10,266,267],{},"For each goal, the card shows how many people completed it, how many times it was completed and what share of visitors that is.",[269,270,271],"warning",{},[10,272,273],{},"A goal counts from the moment you add it; earlier visits aren't counted. You can rename a goal later, but you can't change its rule; for a different rule, delete the goal and add a new one.",[38,275,277],{"id":276},"where-they-came-from-and-which-pages-they-viewed","Where they came from, and which pages they viewed",[208,279,280,294],{},[211,281,282,285,286,289,290,293],{},[14,283,284],{},"Where they came from:"," Where visitors came from: Google, Instagram, Facebook, other sites, or ",[14,287,288],{},"Direct"," (typing the address, a bookmark or an app). The ",[14,291,292],{},"Campaigns"," tab lists visits from UTM-tagged links.",[211,295,296,222,299,302,303,306,307,310],{},[14,297,298],{},"Pages:",[14,300,301],{},"Top pages",", and the pages where visits started (",[14,304,305],{},"Entry",") and ended (",[14,308,309],{},"Exit","). Under each page you see the average time spent and how far down it was scrolled.",[10,312,313],{},[33,314],{"alt":315,"src":316},"The Where they came from and Pages cards","https:\u002F\u002Fmedia.bunnyrain.com\u002Fguides\u002Fen\u002Fanalytics\u002F03-sources-pages.webp",[318,319,320],"tip",{},[10,321,322,323,326,327,329],{},"If you add UTM tags to the link in your Instagram profile, a flyer or an ad (",[236,324,325],{},"?utm_source=instagram&utm_campaign=spring","), you'll see how many people came from that campaign separately on the ",[14,328,292],{}," tab.",[38,331,333],{"id":332},"location","Location",[10,335,336,337,340],{},"The countries your visitors come from are shown on a world map and in a list. The ",[14,338,339],{},"Cities"," tab lists them city by city. Hover over a country on the map to see its number.",[10,342,343],{},[33,344],{"alt":345,"src":346},"The Location card: world map and country list","https:\u002F\u002Fmedia.bunnyrain.com\u002Fguides\u002Fen\u002Fanalytics\u002F04-locations.webp",[38,348,350],{"id":349},"devices","Devices",[10,352,353,354,48,357,61,360,363],{},"Whether visitors came on a ",[14,355,356],{},"Phone",[14,358,359],{},"Tablet",[14,361,362],{},"Desktop","; the other tabs show the browser and operating system.",[10,365,366],{},[33,367],{"alt":368,"src":369},"The Devices card and Don't count your own visits","https:\u002F\u002Fmedia.bunnyrain.com\u002Fguides\u002Fen\u002Fanalytics\u002F06-devices-ignore.webp",[38,371,373],{"id":372},"dont-count-your-own-visits","Don't count your own visits",[10,375,376,377,379,380,383],{},"If you check your site often, your own visits inflate the numbers. On the ",[14,378,373],{}," card at the bottom of the screen, press ",[14,381,382],{},"Exclude this browser",". Your site opens in a new tab, and visits from that browser stop being counted. Do the same on your other devices, like your phone.",[10,385,386],{},"Previews you open while working in the editor are never counted.",[38,388,390],{"id":389},"export","Export",[10,392,393,394,396],{},"From the ",[14,395,390],{}," menu in the top right, you can download each table as a separate CSV file: summary, over time, pages, sources, locations, devices, people who reached you, goals. CSV files open in Excel or Google Sheets.",[10,398,399],{},[33,400],{"alt":401,"src":402,"width":403},"The Export menu","https:\u002F\u002Fmedia.bunnyrain.com\u002Fguides\u002Fen\u002Fanalytics\u002F07-export.webp",244,[38,405,407],{"id":406},"how-to-read","How to read",[10,409,12,410,412],{},[14,411,407],{}," button opens an explanation of what each number means and what isn't counted.",[10,414,415],{},[33,416],{"alt":417,"src":418,"width":419},"How to read analytics","https:\u002F\u002Fmedia.bunnyrain.com\u002Fguides\u002Fen\u002Fanalytics\u002F08-help.webp",524,[38,421,423],{"id":422},"weekly-report-and-the-assistant","Weekly report and the assistant",[208,425,426,435],{},[211,427,428,429,434],{},"The organization's owner gets a summary of the previous week by email every Monday: how many people visited, how many reached you, where most came from. You can turn the report off in ",[430,431,433],"a",{"href":432},"\u002Fen\u002Fguides\u002Forganization\u002Forganization-settings","Organization settings",". No email is sent for sites with no visitors that week.",[211,436,437],{},"You can ask the assistant too: \"How did my site do this month?\", \"Which page isn't doing well?\" The assistant reads the numbers on this screen and explains them, and can fix the page if you want.",[38,439,441],{"id":440},"good-to-know","Good to know",[208,443,444,451,454],{},[211,445,446,447,184],{},"Days are counted in your site's time zone; change it in ",[430,448,450],{"href":449},"\u002Fen\u002Fguides\u002Fsite-management\u002Fsite-settings","Site settings",[211,452,453],{},"Bots and automated tools aren't counted.",[211,455,456,457,253,459,461],{},"In the ",[14,458,60],{},[14,460,64],{}," views, the chart is weekly.",{"title":463,"searchDepth":464,"depth":464,"links":465},"",2,[466,467,468,472,473,474,475,476,477,478,479],{"id":40,"depth":464,"text":41},{"id":68,"depth":464,"text":69},{"id":155,"depth":464,"text":156,"children":469},[470],{"id":194,"depth":471,"text":195},3,{"id":276,"depth":464,"text":277},{"id":332,"depth":464,"text":333},{"id":349,"depth":464,"text":350},{"id":372,"depth":464,"text":373},{"id":389,"depth":464,"text":390},{"id":406,"depth":464,"text":407},{"id":422,"depth":464,"text":423},{"id":440,"depth":464,"text":441},"See how many people visit your site, where they come from, which pages they look at and how many reach out to you; set goals and download reports.","md",{},{"icon":484},"i-ph-chart-line-up","\u002Fen\u002Fguides\u002Fsite-management\u002Fanalytics",{"title":5,"description":480},"en\u002Fguides\u002F5.site-management\u002F2.analytics","gqrktjDZfjjowBE0zC_u7SgSh4W9G2bQRK3_yiwD4j8",[490],{"title":491,"path":492,"stem":493,"children":494,"page":522},"En","\u002Fen","en",[495],{"title":496,"icon":497,"path":498,"stem":499,"children":500,"page":522},"User guide","i-ph-book-open","\u002Fen\u002Fguides","en\u002Fguides",[501,523,574,595,616,635,651],{"title":502,"icon":503,"path":504,"stem":505,"children":506,"page":522},"Getting started","i-ph-rocket-launch","\u002Fen\u002Fguides\u002Fgetting-started","en\u002Fguides\u002F1.getting-started",[507,512,517],{"title":508,"path":509,"stem":510,"icon":511},"Create your first site","\u002Fen\u002Fguides\u002Fgetting-started\u002Fcreate-your-site","en\u002Fguides\u002F1.getting-started\u002F1.create-your-site","i-ph-globe",{"title":513,"path":514,"stem":515,"icon":516},"Dashboard tour","\u002Fen\u002Fguides\u002Fgetting-started\u002Fpanel-tour","en\u002Fguides\u002F1.getting-started\u002F2.panel-tour","i-ph-compass",{"title":518,"path":519,"stem":520,"icon":521},"Your account","\u002Fen\u002Fguides\u002Fgetting-started\u002Faccount","en\u002Fguides\u002F1.getting-started\u002F3.account","i-ph-user-circle",false,{"title":524,"icon":525,"path":526,"stem":527,"children":528,"page":522},"Editor","i-ph-pencil-simple","\u002Fen\u002Fguides\u002Feditor","en\u002Fguides\u002F2.editor",[529,534,539,544,549,554,559,564,569],{"title":530,"path":531,"stem":532,"icon":533},"Editor tour","\u002Fen\u002Fguides\u002Feditor\u002Feditor-tour","en\u002Fguides\u002F2.editor\u002F1.editor-tour","i-ph-layout",{"title":535,"path":536,"stem":537,"icon":538},"Blocks and layouts","\u002Fen\u002Fguides\u002Feditor\u002Fsections","en\u002Fguides\u002F2.editor\u002F2.sections","i-ph-stack-plus",{"title":540,"path":541,"stem":542,"icon":543},"Editing text and images","\u002Fen\u002Fguides\u002Feditor\u002Ftext-and-images","en\u002Fguides\u002F2.editor\u002F3.text-and-images","i-ph-text-aa",{"title":545,"path":546,"stem":547,"icon":548},"Pages","\u002Fen\u002Fguides\u002Feditor\u002Fpages","en\u002Fguides\u002F2.editor\u002F4.pages","i-ph-files",{"title":550,"path":551,"stem":552,"icon":553},"AI assistant","\u002Fen\u002Fguides\u002Feditor\u002Fai-assistant","en\u002Fguides\u002F2.editor\u002F5.ai-assistant","i-ph-sparkle",{"title":555,"path":556,"stem":557,"icon":558},"Theme","\u002Fen\u002Fguides\u002Feditor\u002Ftheme","en\u002Fguides\u002F2.editor\u002F6.theme","i-ph-palette",{"title":560,"path":561,"stem":562,"icon":563},"Header and footer","\u002Fen\u002Fguides\u002Feditor\u002Fheader-and-footer","en\u002Fguides\u002F2.editor\u002F7.header-and-footer","i-ph-browser",{"title":565,"path":566,"stem":567,"icon":568},"Publishing and publish history","\u002Fen\u002Fguides\u002Feditor\u002Fpublishing","en\u002Fguides\u002F2.editor\u002F8.publishing","i-ph-rocket",{"title":570,"path":571,"stem":572,"icon":573},"Multiple languages","\u002Fen\u002Fguides\u002Feditor\u002Flanguages","en\u002Fguides\u002F2.editor\u002F9.languages","i-ph-translate",{"title":575,"icon":576,"path":577,"stem":578,"children":579,"page":522},"Content","i-ph-stack","\u002Fen\u002Fguides\u002Fcontent","en\u002Fguides\u002F3.content",[580,585,590],{"title":581,"path":582,"stem":583,"icon":584},"Collections","\u002Fen\u002Fguides\u002Fcontent\u002Fcollections","en\u002Fguides\u002F3.content\u002F1.collections","i-ph-squares-four",{"title":586,"path":587,"stem":588,"icon":589},"Blog","\u002Fen\u002Fguides\u002Fcontent\u002Fblog","en\u002Fguides\u002F3.content\u002F2.blog","i-ph-article",{"title":591,"path":592,"stem":593,"icon":594},"Media","\u002Fen\u002Fguides\u002Fcontent\u002Fmedia","en\u002Fguides\u002F3.content\u002F3.media","i-ph-images",{"title":596,"icon":597,"path":598,"stem":599,"children":600,"page":522},"Customers","i-ph-users-three","\u002Fen\u002Fguides\u002Fcustomers","en\u002Fguides\u002F4.customers",[601,606,611],{"title":602,"path":603,"stem":604,"icon":605},"Inbox","\u002Fen\u002Fguides\u002Fcustomers\u002Finbox","en\u002Fguides\u002F4.customers\u002F1.inbox","i-ph-tray",{"title":607,"path":608,"stem":609,"icon":610},"Appointments","\u002Fen\u002Fguides\u002Fcustomers\u002Fappointments","en\u002Fguides\u002F4.customers\u002F2.appointments","i-ph-calendar-check",{"title":612,"path":613,"stem":614,"icon":615},"Google business","\u002Fen\u002Fguides\u002Fcustomers\u002Fgoogle-business","en\u002Fguides\u002F4.customers\u002F3.google-business","i-ph-google-logo",{"title":617,"icon":618,"path":619,"stem":620,"children":621,"page":522},"Site management","i-ph-gear-six","\u002Fen\u002Fguides\u002Fsite-management","en\u002Fguides\u002F5.site-management",[622,627,628,633],{"title":623,"path":624,"stem":625,"icon":626},"Overview","\u002Fen\u002Fguides\u002Fsite-management\u002Foverview","en\u002Fguides\u002F5.site-management\u002F1.overview","i-ph-house",{"title":5,"path":485,"stem":487,"icon":484},{"title":629,"path":630,"stem":631,"icon":632},"Connect your own domain","\u002Fen\u002Fguides\u002Fsite-management\u002Fcustom-domain","en\u002Fguides\u002F5.site-management\u002F3.custom-domain","i-ph-globe-hemisphere-west",{"title":450,"path":449,"stem":634,"icon":618},"en\u002Fguides\u002F5.site-management\u002F4.site-settings",{"title":636,"icon":637,"path":638,"stem":639,"children":640,"page":522},"Cards and QR menus","i-ph-qr-code","\u002Fen\u002Fguides\u002Fcards-and-menus","en\u002Fguides\u002F6.cards-and-menus",[641,646],{"title":642,"path":643,"stem":644,"icon":645},"Digital business card","\u002Fen\u002Fguides\u002Fcards-and-menus\u002Fcards","en\u002Fguides\u002F6.cards-and-menus\u002F1.cards","i-ph-identification-card",{"title":647,"path":648,"stem":649,"icon":650},"QR menu","\u002Fen\u002Fguides\u002Fcards-and-menus\u002Fmenus","en\u002Fguides\u002F6.cards-and-menus\u002F2.menus","i-ph-fork-knife",{"title":652,"icon":653,"path":654,"stem":655,"children":656,"page":522},"Team and organization","i-ph-buildings","\u002Fen\u002Fguides\u002Forganization","en\u002Fguides\u002F7.organization",[657,661],{"title":658,"path":659,"stem":660,"icon":597},"Members and roles","\u002Fen\u002Fguides\u002Forganization\u002Fmembers-and-roles","en\u002Fguides\u002F7.organization\u002F1.members-and-roles",{"title":662,"path":432,"stem":663,"icon":653},"Organization settings and billing","en\u002Fguides\u002F7.organization\u002F2.organization-settings",[665,667],{"title":623,"path":624,"stem":625,"description":666,"icon":626,"children":-1},"Your site's status, the messages and appointments waiting for you, the last 7 days of visitors, the setup list and your site's QR code, all on one screen.",{"title":629,"path":630,"stem":631,"description":668,"icon":632,"children":-1},"Publish your site on your own domain, like willowlanebakery.com; add the DNS records, follow the status and use more than one domain.",1790889527682]